Zachary Forbes
Technical SEO Specialist
A flawless user experience is no longer a luxury—it's a necessity. But hidden technical issues can sabotage your website's performance, making you invisible to search engines and frustrating potential customers.
At Zachary Forbes Portfolio, our Technical SEO Audit Services uncover and resolve these critical problems, ensuring your site is fast, accessible, and primed for top search rankings.
SEO Audit Service Market projected value by 2033 (Verified Market Reports, 2024)
Annual growth rate (CAGR) from $1.2B in 2024 (Verified Market Reports, 2024)
What is a Technical SEO Audit Service?
A technical SEO audit is a comprehensive examination of your website's technical infrastructure to ensure it meets the best practice standards of search engines.
It's about looking under the hood to find and fix issues related to crawling, indexing, rendering, and overall site performance that can hinder your ability to rank. This isn't just about keywords and content; it's the bedrock of your entire SEO strategy.
"50.5% of websites pass Core Web Vitals assessments in 2024, up from 39% in 2022 (Envisage Digital, 2024), demonstrating the growing importance of technical SEO fundamentals."
— Technical SEO Industry Data
Key Benefits of Technical SEO Audit Services
Investing in a technical SEO audit isn't just a preventative measure; it's a strategic move that delivers tangible business results.
By optimizing your site's technical health, you protect revenue, enhance user experience, and gain a significant competitive edge.
Revenue Protection
With 47% of customers expecting a webpage to load in 2 seconds or less (HubSpot, 2024), technical audits identify and resolve speed-related issues, protecting your revenue streams.
Improved Performance & UX
A site that loads in 1 second has a conversion rate 2.5x higher than a site that loads in 5 seconds (Site Builder Report, 2024). We optimize your Core Web Vitals to create a seamless user experience that converts.
Higher Lead Quality
SEO leads have a 14.6% close rate, compared to just 1.7% for outbound leads (HubSpot Research). A technically sound site attracts more qualified organic traffic.
Significant Cost Savings
SEO investments typically show positive ROI within 6-12 months (Terakeet), with businesses achieving up to 12.2x return on organic search channels compared to building and maintaining an in-house team.
Time to positive ROI for SEO campaigns
Close rate for SEO leads vs 1.7% outbound
Conversion drop per 1-second delay
How Technical SEO Audit Services Work: Our 6-Step Methodology
Our audit process is a systematic, data-driven methodology designed to uncover every technical issue impacting your site's performance.
Comprehensive Analysis Process
We leave no stone unturned, providing you with a clear, actionable roadmap for remediation that addresses every critical technical factor.
Crawlability Assessment
We analyze your robots.txt, sitemaps, and site architecture to ensure search engines can efficiently crawl and discover your content without hitting dead ends or wasting crawl budget.
Technical Performance Analysis
Using advanced tools, we benchmark your site's speed, Core Web Vitals, and mobile usability to identify performance bottlenecks that affect user experience and rankings.
Content Structure Review
This phase focuses on identifying duplicate content, reviewing URL structures, and ensuring proper use of meta information to avoid confusing search engines.
Indexing Status Evaluation
We dive into Google Search Console and other tools to verify that your critical pages are being indexed correctly and identify any barriers preventing them from appearing in search results.
Priority Issue Identification
Not all issues are created equal. We categorize findings from critical to minor, allowing you to focus your resources on the fixes that will have the most significant impact on your SEO.
Action Plan Development
The final deliverable is a comprehensive, step-by-step remediation roadmap that clearly outlines what needs to be fixed, why it's important, and how to do it.
Common Issues Uncovered by a Technical SEO Audit
Many businesses are unaware of the hidden technical issues holding their websites back. Our audits frequently uncover problems that, once fixed, lead to immediate and substantial improvements in search visibility.
Crawlability Errors
Improperly configured robots.txt files can accidentally block search engines from crawling important sections of your site, making them invisible in search results.
Poor Mobile Usability
With Google's mobile-first indexing, a poor mobile experience is a direct ranking penalty. We identify and resolve issues like small text, unresponsive design, and slow mobile load times.
Redirect Chains
Multiple redirects between a starting URL and a destination page slow down your site and dilute link equity, negatively impacting both user experience and SEO.
Duplicate Content
When search engines find multiple URLs with the same content, they don't know which one to rank. This can lead to keyword cannibalization and diminished visibility for all versions.
Best Practices and Tools for a Successful Audit
A world-class technical SEO audit combines a strategic focus on key areas with the power of industry-leading technology.
"On mobile, for every second delay in mobile page load, conversions can fall by up to 20% (Cloudflare, 2024), making comprehensive audits more critical than ever for maintaining competitive rankings."
— Website Performance Research
Our Audits Focus on Key Pillars
Crawling & Indexing
Ensuring search engines can find and understand your content
Core Web Vitals
Optimizing for a superior user experience
Mobile-First Indexing
Prioritizing the mobile version of your site
Site Architecture
Building a logical, scalable site structure
We leverage a suite of powerful tools, including Google Search Console, Screaming Frog, Ahrefs, and custom scripts, to provide the most comprehensive analysis possible.
Ready to Uncover Hidden SEO Issues?
Identify hidden technical issues costing you rankings and revenue with our comprehensive technical SEO audit.
Frequently Asked Questions
How much does a technical SEO audit cost?
Pricing for a technical SEO audit can range from $1,000 to $10,000+ for a project-based fee, depending on the size and complexity of your website. Hourly rates typically fall between $100 and $200. At Zachary Forbes Portfolio, we provide a custom quote based on your specific needs.
How long does it take to see results?
While some critical fixes can produce positive changes within weeks, the full impact of a comprehensive technical SEO audit is typically seen within 6 to 12 months. SEO is a long-term strategy, and technical improvements build a strong foundation for sustained growth.
What is the ROI of a technical SEO audit?
SEO investments typically show positive ROI within 6-12 months (Terakeet), with businesses achieving up to 12.2x return on organic search channels. By fixing issues that suppress rankings and improving user experience to boost conversions, a technical audit can pay for itself many times over by unlocking new organic revenue channels.
Do you fix the issues you find?
Our primary deliverable is a detailed audit report and an actionable remediation plan. We can work with your development team to guide them through implementation or provide our own development resources to execute the fixes for you.