Paid Media & SEO Marketing Specialist

Zachary Forbes

Driving measurable growth through strategic paid media campaigns, SEO optimization, and conversion-focused marketing strategies. Specializing in performance marketing, rapid creative iteration, data-driven decision making/copywriting, and ROI-focused campaigns that scale businesses.

Portfolio Showcase

Ad creatives including video ads, static social media content, and display advertising that consistently meet/exceed industry standards for quality and speed of iteration.

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Video Creatives Creative 01

DARC Sport Athletic Wear Campaign

High-energy video advertisement of an athletic wear brand featuring dynamic visuals, lifestyle positioning, and strong brand messaging.

Clothing Brand Advertising
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Video Creatives Creative 02

Pricklee Cactus Water Product Launch

Product-focused video advertisement showcasing unique selling propositions, health benefits, and lifestyle integration for innovative cactus water beverage targeting health-conscious consumers.

Beverage Advertising
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Video Creatives Creative 03

Vermont Maple Syrup Artisan Brand

Artisanal food product video emphasizing quality, authenticity, and local sourcing with compelling visual storytelling designed to build brand trust and drive purchase intent.

Food Advertising
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Video Creatives Creative 04

Figlia Aperitif Lifestyle Campaign

Sophisticated lifestyle video advertisement of a premium aperitivo brand focusing on product presentation and aspirational positioning for target demographic.

Beverage Advertising
Benevolence Candle Collection
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Static Creatives Creative 05

Benevolence Candle Collection

Elegant static advertisement for luxury candle brand featuring premium product photography, sophisticated typography, and lifestyle positioning to appeal to affluent consumers seeking home luxury items.

Home Goods Advertising
Explore Louisiana Tourism Campaign
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Static Creatives Creative 06

Explore Louisiana Tourism Campaign

Tourism-focused static advertisement showcasing Louisiana's unique culture, attractions, and experiences with compelling visuals and messaging designed to drive visit intent and tourism revenue.

Travel Advertising
Berry's Raspberry Sorbet Artisan Desserts
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Static Creatives Creative 07

Berry's Raspberry Sorbet Artisan Desserts

Premium dessert brand advertisement featuring artisanal product photography, elegant typography, and sophisticated color palette designed to appeal to discerning consumers seeking high-quality frozen desserts.

Food Advertising
Outdoor Hiking Boots Lifestyle Campaign
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Static Creatives Creative 08

Outdoor Hiking Boots Lifestyle Campaign

Outdoor gear advertisement emphasizing durability, performance, and adventure lifestyle positioning with clean product presentation and action-oriented messaging targeting outdoor enthusiasts.

Apparel/Accessory Advertising
Youth to the People Skin Care Campaign
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Static Creatives Creative 09

Youth to the People Skin Care Campaign

Premium skincare brand advertisement featuring clean, minimalist design with focus on natural ingredients and sustainable beauty positioning targeted at health-conscious consumers.

Skin Care Advertising

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